Teddie spent the past 35+ years of her public relations career in community relations and promotions in a variety of successful ventures on the West and East coasts. Her industry experience is extensive and includes, among others Developers and Major Developments, Banking, Resort and Corporate Golf Clubs, Golf Destinations/Associations and Hotel properties including Casino Hotels, The Miss America Organization; and the NJ Casino Reinvestment Development Authority (CRDA).
She established O’Keefe Marketing in 1988 after ten years managing The Sun, an award winning Atlantic City regional feature newspaper.. In 1998, O’Keefe Marketing merged with Smith & Company to form one of the largest full-service communication agencies in southern New Jersey.
Smith O’Keefe & Associates has served regional, national and international clients in hospitality, tourism, entertainment, sports marketing, as well as banking and major developments. As a hybrid of consultancy and the traditional marketing communications firm, Smith O’Keefe’s visionary staff optimized brand stewardship at every touch point affected by brand decisions. The agency principals transitioned the company’s operations to its senior manager in 2007 who, along with the staff, are taking their vision forward in a new age of agency-client relationships.
Teddie O’Keefe now offers her experience as a public relations consultant, including PR crisis management to clients in hospitality, tourism, golf, banking and major developments She is a nationally recognized expert in the integration of hospitality marketing and destination marketing and is a partner in both Hospitality Golf Marketing Group, LLC and Golf Profit Builders, LLC
Headquartered in the Atlantic City region of New Jersey, Teddie actively participates and/or serves on various boards and organizations for sports, hospitality and tourism, the arts, government and education. They include:
In addition to consulting and marketing the golf industry, her golf and destination associations have included: